Church Website - Communication Channel Breakdown

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Written By Axio Media

Hey everyone, welcome back to Axio Social! In this video, I dive deep into the pros and cons of using a church website as a communication channel. We're in the middle of a series where we break down different channels available to churches, and today, it's all about websites.

I start by highlighting the major benefits—like the ability to offer direct calls to action, the flexibility to hold tons of information, and the broad accessibility to both church members and outsiders. But, of course, there are some downsides too. Websites can get cluttered fast if you're not careful, they need to serve both new visitors and long-time members, and they're a destination, meaning people have to take the initiative to visit.

I also share tips on how to balance these challenges, with a strong emphasis on keeping things simple and prioritizing new visitors—since they’re likely checking out your website before ever stepping foot in your church.

If you're looking to improve your church's communication strategy, this video is packed with practical advice. Don’t forget to check out the other videos in this series for insights on emails, social media, and more. Links are in the description!

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