Church Communication Channel Breakdown: Facebook

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Written By Axio Media

In this video, I discuss how churches can effectively use Facebook as a communication tool. I highlight Facebook's pros, such as its potential for viral content, widespread user base, and ability to reach people outside the church. However, I also note the cons, including limited control over who sees posts, low organic reach, and the fact that not all church members use Facebook. I suggest that churches use Facebook primarily to attract new visitors by answering their questions and sharing what makes the church unique. I differentiate between Facebook pages and groups, recommending that pages focus on external outreach, while groups should foster community interaction among members. Finally, I mention that a future video will cover the use of Facebook ads for church communication.

 

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