Christmas is fast approaching, and whether you’ve been planning your services for months or are just diving into preparations, this is one of the busiest times of the year for church marketing and ministry.

In this video, we're diving deep into mobile apps as a communication channel for churches. If you've been considering launching a mobile app or are curious about how to optimize your existing one, this video is for you.

In this video, I’ll break down: The pros of using email, including its flexible design, great deliverability, and direct call-to-action capabilities. The cons of email communication, such as the need for collecting email addresses and requiring specialized software. Tips on how to effectively use email, tailored to the size of your church—from small church plants to growing congregations.

Today we’re continuing our series on church communication channels by diving into the world of printed materials. From flyers and bulletins to building signage, printed materials offer unique advantages that digital channels can’t always match.

In today’s video, we’re diving into the world of paid ads and how they can play a crucial role in your church's communication strategy.

In this video, I break down the pros and cons of using text messaging to connect with your congregation. From the incredible deliverability and high open rates to the simplicity of direct calls to action, texting can be a game-changer for your church's communication strategy. But, there are also some downsides to consider, like limited message space and the need for specialized (often paid) software.

In this video, I dive deep into the pros and cons of using a church website as a communication channel. We're in the middle of a series where we break down different channels available to churches, and today, it's all about websites.

Hey everyone! In today's video, I dive into the pros and cons of onstage announcements as a communication channel for your church. This is part of my series breaking down different communication channels available to churches. I'll break down what makes onstage announcements unique, their advantages, and some challenges you might face. Stay tuned to learn how to make the most of this powerful tool.

In this video, I discuss how churches can effectively use Facebook as a communication tool. I highlight Facebook's pros, such as its potential for viral content, widespread user base, and ability to reach people outside the church. However, I also note the cons, including limited control over who sees posts, low organic reach, and the fact that not all church members use Facebook.

In the visual-centric world of modern communication, high-quality photography is essential for churches looking to connect with their community and share their message. Whether capturing moments from services, events, or outreach programs, the right images can speak volumes.

Hey, it's John! In this video, I share the top three goals for successful church social media content. From answering visitor questions to showcasing our unique personality, I've got practical tips to elevate your online presence. Let's unlock the keys to effective church social media together!

This video explores the crucial aspect of audience targeting in church social media management. It introduces the ARC framework—Audience, Response, and Channel—as a guiding principle for crafting effective content.

Discover why churches need to adapt their social media strategies. Explore the benefits of investing in social media advertising and learn how striking the right balance can help churches thrive online.

Are you wasting your church's money with your social media strategy? Today we're walking through what organic reach is, how it changes over time, and what you can do to most effectively spend your church's resources.

Hey there, churches! Today we’re keeping it nice and short and maybe saving you some money! Canva is offering free access to its premium design tools as part of its program for non-profits.

It's one of the most common types of content you see churches posting. But is posting sermon clips a good strategy? My answer might surprise you.

You’re likely posting online content for your church every week. From social media posts, email newsletters, video announcements, and many more, you’re creating a lot of content. But how do you know the online content you’re creating will be effective? I’d like to walk you through my A.R.C. framework.

Today I dive into the essential strategies to maximize your church's reach through your Google Business profile. In this video, I provide you with 4 proven tips that will enhance your online presence and attract more visitors to your church.

With people increasingly turning to the internet to find local services and businesses, it's crucial for churches to think about their online visibility. One powerful tool for achieving this is Google Business Profiles.

Social media and online marketing can be incredibly powerful for church growth. But before you dive into content strategies or paid ad budgets, you need to ask yourself an important question. Are you actually ready for growth?