Unlocking the Power of Church Social Media: Targeting the Right Audience

Written By Axio Media

This video explores the crucial aspect of audience targeting in church social media management. It introduces the ARC framework—Audience, Response, and Channel—as a guiding principle for crafting effective content. Emphasizing the importance of reaching potential new visitors, the video discusses the limitations of solely engaging existing congregations on social media platforms. It delves into the behavior of individuals seeking churches online and offers practical insights on creating engaging content tailored to attract and connect with new visitors.

Referenced Article

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